Analysis And Appraisal Of Primark’s Performances

Analysis And Appraisal Of Primarks Performances Growth and survival are very often the majors’ objectives that guide businesses. Running a business is today and more than ever a risky venture because of the uncertainty of the environment and the strong competition that exist within markets. Organisations have to always come up with new strategies that will help them to achieve superior performances in order to stay in the competition or take competitive advantages. International organisations need therefore to strive more than the others to achieve high performances due to the globalisation effects. Last two years, achieving superior performances was not an easy task due to the economic crisis, leading businesses to be more concern about their survival rather than anything else. The retail sector in the UK was particularly affected by lower purchasing power of customers and many companies of the industry were fighting for their future. It was in this particular context of crisis that Primark one of the most recognise high street brand stand out, increasing their market share and achieving superior performance that made the headlines inside and outside the country. What were the strategies behind these outstanding performances? The present report will critically analyse and appraise Primark performances and the strategies used in order to achieve them. BACKGROUND Founded four decades ago in Ireland, Primark (also branded as Penneys in the Ireland Republic) is a clothing retailer operating in the European continent. The company which is a subsidiary of Associated British Foods plc (ABF) which also owns grocery brands such as Twinning and Silver spoon have an estimated total of 192 stores and operated in several European countries like the UK, Ireland, Spain, Germany, Netherlands, Portugal and Belgium. Since its creation, Primark come a long way to become as today one of the most favoured place to shop by women and men in the UK. The mission of the company quoted directly from ABF website can be extract ed from this statement â€Å"The mission of Primark is to supply quality clothing at prices perceived to offer real value†. Simply said, Primark mission is to make people look good at a lowest cost. This concept of value chain clothing has been one of the main drivers of Primark success over the decades. From its creation the company used a winning formula that is based on a competitive pricing model associated to a fast changing on the fashion pattern. The past decades saw an increase in number of high street brand that offer fashionable products adapted from the catwalk look at affordable prices and Primark was among those brands. A shift of the consumers behaviours toward value lead Primark to increase the number of its store over the decades in order to adapt with the shoppers pattern. A significant increase of this growth has also been an increase of the size of the stores with the average size rising from 16,000 sqft to 30,000 sqft. The opening of a 70,000 sqft store in a high profile place like Oxford Street boosted the Brand image as the UK leader of the value retailing. Also the significant amount invested by ABF in the opening of new stores and the extension of the existing ones helped Primark to achieve a massive transformation going from being a low price-brand with tertiary locations to become the leader of the value retailing in the UK. The recent downturn economic leading to consumers to be price conscious helped certainly the company to continue its growth and to report an increase of 20% in the 2009 profit. However the company was also the centre of a scandal in 2008 concerning the use of children as workers in its factories in Asia as well as the exploitation of overseas workers. Some critics even said Primark were able to achieve outstanding financial performance partially because of above factors that helped them to keep their production costs as low as possible.

Journal 2 Essay Example | Topics and Well Written Essays - 250 words - 3

Journal 2 - Essay Example Nonetheless, this essay aims at analyzing ethical discrimination. In most cases society have some stereotyping behaviors and they apply or use to discriminate against others in the society. For instance, the study carried out by Dr. Sinikka Elliott, a professor of sociology from North Carolina State University, shows stereotyping in the sexuality of teenage girls and boys by their parents (North Carolina State University 01). From the study, Elliott notes that parents of these set of boys and girls do not believe that their child know or have sexual desires. However, as per report, parents who think that there teenage children may have such feeling, state that their children may be driven to such actions by opposite sex children from other families. This notion is not appropriate for the cohesiveness in the society were members of the society set blames on each other. Therefore, for this case, parents must accept sexuality of their teenage children and learn ways of teaching them on the same rather than blaming the same of teenage children from ot her families thereby leading to discrimination in the society. North Carolina State University (2010, May 4). My kid wouldnt do that: Study shows parents difficulty with teen sexuality. ScienceDaily. Retrieved December 8, 2013, web

Nintendo Reviving a Company Transforming a Market Case Study

Nintendo Reviving a Company Transforming a Market - Case Study Example Yes. Nintendo has tried its best to keep the game appealing for long. Nintendo put in vast sums of money to make sure Wii’s accomplishment does not disappear like many of the games consoles developed prior to this period. Nintendo created many games, for example, Zelda and Super Mario. Nintendo merged with two other corporations to guarantee new games string and launched games, for example, Capcom for the Wii gaming Console and Final Fantasy. The Wii is here to stay because the release of these games will go beyond appealing to gamers and raise the Wii’s impression to one dominating the industry. It is in the conclusion of the evolution stage and the start of the maturity stage. Nintendo is utilizing a superb marketing mix technique. This is because they have developed a famous product and are experiencing an immense growth. When the company’s growth started to stagnate, they started developing additional, innovative and creative product enhancements and features to keep clients fascinated. For example, it has introduced the steering wheel, balanced board, and competitors’ video games such as Monster Hunter and Final Fantasy series. The company is making correct decisions by innovating, inventing and intensifying the product. This will extend the deterioration of the product. Nintendo should look into the future before the Wii product finishes the maturity phase and moves into the waning phase. Nintendo will have to either add other dimensions of interactivity or contest with other superior products from other companies. The Wii should concentrate on targeting young children and hard core gamers. Nintendo should build on the motion-sensing control technology and basic graphics; this will fascinate any client. Nintendo should also concentrate on promotion, product, placement and price. The next product should provide different customizations and features and be a development on the previous product. The price should